Digital and Loyalty Manager

Position overview:

Day-to-day lead of branded, consumer-facing digital assets such as company's web page and delivery menus.  This role will be responsible for day-to-day collaboration with the internal technology development & marketing team. Other key responsibilities include content management, agency and process management, including process strategy and consumer feedback management. This role will lead the day-to-day execution of the digital & CRM strategy. This role will assist in reading performance metrics as it relates to the consumer-facing content changes on an as needed basis to continually improve performance.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and paid advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create digital strategies and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimize user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies


• Provide thought leadership and perspective for adoption where appropriate


• Responsible for both the program optimization (member acquisition, engagement, and retention) and the modeling, analysis and reporting of Key Performance Indicators (KPIs) for the loyalty program


• Manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization


• Collaborates with company's internal marketing team by assisting with and providing strategy, direction, and input towards the development of campaigns that support dining program growth


• Proactively problem solves and enhances the user experience for assigned dining programs


• Represents the Loyalty Development department in cross-functional projects and/or task forces (as assigned)


• Analyze program performance metrics and to report on activities


• Supervises delivery platforms, website and OLO


• Ensures CRM strategies are aligned with brand priorities

Education: Bachelors Degree

• Additional education information (major, etc.): Communications, IT, or Marketing