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Digital Campaign Coordinator

Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No
Job Industry : Art - Photography - Journalism
Job Category : Advertising/Marketing/Public Relations

Job Description :

• Implement digital campaigns both in the billing system and in ad servers.

• Ensure the correct implementation of the campaign to achieve better efficiencies of our platforms and better customer performance.

• Monitor campaign delivery against contract printing and client targets.

• Create campaign monitoring and optimization reports.

• Provide information on the impact of campaign delivery based on inventory restrictions, dates, segmentation, and delivery expectations.

• Verify the quality and specifications of the digital elements prior to advertising.

• Provide screen-shot to clients/agencies.

• Provide analysis of results to optimize campaigns and maximize revenue.

• Manage daily inventory to improve the performance and income of our digital platforms

• Reconcile and invoice digital campaigns.

• Serve as initial liaison for campaign delivery issues and creative issues.

• Implement tests of new formats or offers of digital advertising.

• Comply with all policies, administrative procedures and human resources established by the company.

Required Qualifications :

• Bachelor's Degree in Business Administration or Communications with a concentration in Advertising or Marketing.

• Minimum of zero (0) to two (2) years of experience in the field or related.

• Experience buying or selling display ads, mobile, native and video ads.

• Knowledge of traffic and structure of HTML5 arts, "3rd party tags" and Rich Media

• Basic knowledge of buying and selling Programmatic.

• Familiarity with audience segmentation.

• Knowledge of the types of digital purchase (CPC, CPM, CPA, CPV).

• Knowledge of MAC and PC operating systems.

• Expertise in Microsoft Office (Word, Excel and Power Point).

• Knowledge of marketing and media.

• Bilingual (Spanish and English).

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