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Digital Campaign Coordinator

Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No
Job Industry : Art - Photography - Journalism
Job Category : Advertising/Marketing/Public Relations

Job Description :

• Implement digital campaigns both in the billing system and in ad servers.


• Ensure the correct implementation of the campaign to achieve better efficiencies of our platforms and better customer performance.


• Monitor campaign delivery against contract printing and client targets.


• Create campaign monitoring and optimization reports.


• Provide information on the impact of campaign delivery based on inventory restrictions, dates, segmentation, and delivery expectations.


• Verify the quality and specifications of the digital elements prior to advertising.


• Provide screen-shot to clients/agencies.


• Provide analysis of results to optimize campaigns and maximize revenue.


• Manage daily inventory to improve the performance and income of our digital platforms


• Reconcile and invoice digital campaigns.


• Serve as initial liaison for campaign delivery issues and creative issues.


• Implement tests of new formats or offers of digital advertising.


• Comply with all policies, administrative procedures and human resources established by the company.


Required Qualifications :

• Bachelor's Degree in Business Administration or Communications with a concentration in Advertising or Marketing.


• Minimum of zero (0) to two (2) years of experience in the field or related.


• Experience buying or selling display ads, mobile, native and video ads.


• Knowledge of traffic and structure of HTML5 arts, "3rd party tags" and Rich Media


• Basic knowledge of buying and selling Programmatic.


• Familiarity with audience segmentation.


• Knowledge of the types of digital purchase (CPC, CPM, CPA, CPV).


• Knowledge of MAC and PC operating systems.


• Expertise in Microsoft Office (Word, Excel and Power Point).


• Knowledge of marketing and media.


• Bilingual (Spanish and English).


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