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Audience Analyst

Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No
Job Industry : Art - Photography - Journalism
Job Category : Advertising/Marketing/Public Relations

Job Description :

Organize, analyze and validate the needs of the areas of focus in the company.
Responsible for forecasting the performance of different metrics based on historical and future knowledge.
Identifies and establishes the scope and parameters of the analysis according to project requirements to define the impact of the same, the results, and the evaluation and /or measurement metrics


.


It researches, reviews and analyzes the effectiveness and efficiency of consumption and audience data collection processes and develops strategies to improve or optimize existing processes or projects.
Participates in the quality control of solutions to ensure that the necessary metrics and dimensions have been enabled and are in function for stress measurement.


It translates the needs of the areas into reports and / or analysis contextualizing the information in a clear way and with significant recommendations.
Analyzes and verifies the integrity, consistency, compressibility, viability of the data to be used in each project.
Address business challenges with data to influence decision making.


Management of tools such as (but not limited): Google Analytics, Nielsen Scarborough, Cxense, Social Listening, Google Ad Manager, PowerBI, Data Studio, Search Console, Apps stores, among others.


Required Qualifications :

Working knowledge of ad serving platforms and their settings
Working knowledge of ad serving platforms and their configuration
Machine learning: implementation of algorithms and statistical models to allow a computer to automatically learn data.
Computer science: apply the principles of artificial intelligence, database systems, human/computer interaction, numerical analysis and software engineering.



  • College diploma or university degree in the field of business administration, finance, or information systems

  • Three to five years related work experience

  • Certificación de Google Analytics


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