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Digital and Loyalty Manager

Job Type : Direct
Hours : Full Time
Travel : No
Relocation : No

Job Description :

Position overview:


Day-to-day lead of branded, consumer-facing digital assets such as company's web page and delivery menus.  This role will be responsible for day-to-day collaboration with the internal technology development & marketing team. Other key responsibilities include content management, agency and process management, including process strategy and consumer feedback management. This role will lead the day-to-day execution of the digital & CRM strategy. This role will assist in reading performance metrics as it relates to the consumer-facing content changes on an as needed basis to continually improve performance.


 


Responsibilities:



  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and paid advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create digital strategies and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies

  • Provide thought leadership and perspective for adoption where appropriate

  • Responsible for both the program optimization (member acquisition, engagement, and retention) and the modeling, analysis and reporting of Key Performance Indicators (KPIs) for the loyalty program

  • Manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization

  • Collaborates with company's internal marketing team by assisting with and providing strategy, direction, and input towards the development of campaigns that support dining program growth

  • Proactively problem solves and enhances the user experience for assigned dining programs

  • Represents the Loyalty Development department in cross-functional projects and/or task forces (as assigned)

  • Analyze program performance metrics and to report on activities

  • Supervises delivery platforms, website and OLO

  • Ensures CRM strategies are aligned with brand priorities


Required Qualifications :

Education: Bachelors Degree



  • Additional education information (major, etc.): Communications, IT, or Marketing


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